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The Ontario Tourism Marketing Partnership Corporation's (OTMPC) purpose is to collaborate with tourism partners and colleagues at home and internationally, to develop and deliver exciting, integrated, research-driven marketing programs that establish Ontario as a premier, four-season destination. OTMPC brings together the expertise and resources of the province's marketing team, and works with tourism operators in a unique and exciting private/public sector partnership.

OTMPC's operations encompass a full range of services and resources, from strategic planning, marketing research and product development to media advertising, consumer information services and publications, travel trade and media relations. By working with OTMPC and taking advantage of these assets, Ontario's tourism businesses can achieve new marketing objectives.